5 Businesses who Benefit from Web Design

Websites are Essential to Business

It’s really common knowledge at this point that ALL businesses benefit from a professional website. Today we’re going to pick on a few businesses who often don’t have a website or rely on outdated or unprofessional designs. We won’t be too brutal about it, though. Chances are, they already know who they are.

1. Tax Office

Tax preparers and tax offices often have the most out of date websites I’ve ever seen. They’ve gotten used to relying on the fact that they usually have a physical store front, and … let’s face it … people simply NEED their services. They often don’t have to go looking too far for clients.

So why do they need a professional web design?

SEO

Those old websites aren’t going to rank well on Google for long. Mobilegeddon has already begun, and sites that aren’t mobile compatible are beginning to suffer in the search results. They may have an established history, but traffic is going to slow down as well. And their ancient SEO practices are going to pull them down even farther.

User Features

Clients are used to feature-rich websites from larger companies which let them upload documents and view tax forms, even pay online. Without these features, people are going to bail fast.

2. Law Office

Lawyers and law offices fall into that same category as tax preparers with their dry, ancient, and often ugly websites. They probably paid someone thousands to hand-code it for them back in the 90’s.

Here’s why they need to move into the 21st century:

Professionality

A big shot lawyer who can’t afford a modern website? Buh-bye. Clients expect their lawyers to wear expensive suits and drive fancy cars. With everyone going online to research before they buy these days, a website is no different. It’s a symbol of success. And when it comes to law, we don’t want a loser.

3. Restaurant

A website is often one of the last things a busy restaurant owner thinks about, when it should be one of the first. They’re another type of business that relies on their physical presence to bring customers in.

There are some very convincing reasons for them to get a professional website or redesign:

Ordering Online

How many customers does a restaurant lose if this isn’t an option? Or even if the option is too difficult to lose. We expect to be able to order online, even if we have to pick up in person. When we can’t do that, we pick another restaurant. It takes a savvy web developer to set this up and to maintain it.

Location Finder

A physical presence doesn’t mean a lot if the restaurant can’t be found online. It’s especially necessary if there are multiple locations. Having maps, directions, and location search tools on a website often requires professional attention and modern coding. These also need to be up to date and mobile compatible, because we’ll be using them on the go.

4. Massage Therapist

Many massage therapists working for themselves or offering on-site services will create profiles on professional sites rather than create their own website. Or, sometimes they’ll go the cheap route and use a website builder of some kind just to put something up.

Here’s why that’s a mistake:

Legitimacy

Massage therapists are still going to get propositioned by their clients, but that will happen a lot less if they appear to be a legitimate business. A complete lack of website, or one that does not look professional, will contribute to the impression that the operation offers “extras.”

Competition

Massage therapy is a competitive industry. They with spas, chiropractors, gyms, individual massage therapists, reiki practitioners and other wholistic healers. Why not get an edge with an SEO-optimized, professional, unique website that is designed to convert visitors to clients?

5. Counseling Clinic

Many massage therapists working for themselves or offering on-site services will create profiles on professional sites rather than create their own website. Or, sometimes they’ll go the cheap route and use a website builder of some kind just to put something up.

Here’s why that’s a mistake:

Visibility

While it’s an excellent idea to be listed in directories, the competition is also listed there. Therapists and counselors can get lost in a sea of providers on a directory site. Having their own websites makes them easier to find, and they can always link the directory listing back to their business website.

Branding

Psychology, therapy, and counseling provider directories don’t usually let you select color schemes or themes for your profile. You can upload a profile image, but that should probably be a picture of you and not your logo. Without those things to trigger emotional responses in visitors, how can a therapist make themselves stand out? How can they communicate in a way that lets a client know whether or not they’d be a good fit? Having a business website allows for branding and style to show through.

Final note on business websites

Hopefully this article has gotten you thinking about how you can improve your own online presence. It’s the standard today to have a business website, and with current technology it’s not hard to make that a reality. Keep up with our blog for tips and information on how to make your website and your business more successful.

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