Are Visual Builders The Future Of WordPress?

Defining WordPress

So, it’s actually a trick question. Visual builders are the future of WordPress because they are also the past and present. WordPress is essentially an interface developed for the visual building and editing of websites. Of course, it was originally developed for creating blogs (called weblogs at the time). It has grown to be so much more than that, and seems that it will keep growing for the foreseeable future. In that growth, the scope and role of visual building in WordPress has changed over the years and will likely continue to evolve over time.

In The Beginning, There Was A Word Editor

The first iteration of WordPress was little more than a word processor that published to the internet rather than printing to paper. It had a place to create your posts, a few different settings for categorizing them, and a few basic themes for the pages.Looking back, it doesn’t seem terribly user friendly, but it was revolutionary at the time.

In a short amount of time, the internet and its role in our lives has grown exponentially, and WordPress has kept up. In fact, it’s gone beyond keeping up and has actively contributed to how the web has grown over the last several years. It has given regular people a platform to voice their thoughts and share their knowledge where others across the globe could read and interact.

The WordPress Elite

As WordPress evolved to add more features and more integration options, it became a tool of the web developing elite as well as the most used CMS (content management system) online. Because it is open source, versatile, and well-developed, those who rely on their coding skills often prefer it to other platforms. But, this has led to the establishment of the idea that you need to hand code custom solutions to “really” design a WordPress website. It’s an idea that pushes down regular people, pats them on the head, and tells them to stop trying.

The Benefits Of Visual WordPress

I’m not saying you don’t have to be somewhat tech savvy to design a professional-looking WordPress site. I’m only saying that you don’t have to know pHp and be able to code your own themes from scratch in order to build something great. It certainly helps, but think about it this way: If you were to create something from scratch, how easy would it be to go back and make changes later? Or someone else, for that matter? How would you keep up with updates to make sure it’s secure and integrates properly with the other services you want to use?

While it’s extremely helpful to know HTML and CSS (and often necessary to achieve the design you want), it’s not absolutely essential. There are many visual building themes and plugins that let you control almost every aspect of your website’s aesthetic. In fact, we have a favorite one that we like to use for web design here at Design Rainbow. That’s right, I’m a professional web designer, and I prefer to use a visual builder as much as possible.


Apparently, the makers of WordPress agrees with me. If you’re remotely as obsessed with WordPress as I am, you will have already heard about Guteberg. Gutenberg is a new user experience that will be coming soon, possibly with the next version. It focuses on visual building of pages and posts. With the offering of content blocks, easier settings, and a modern interface, it’s sure to be amazing.

I’ve poked around with Gutenberg a bit, and I’m really excited for the potential it shows so far. Currently, theres a plugin available, but the update is soon to come automatic with all installations. If you want to try it out without having to install the plugin, you can do so at Frontenberg.

So What Does The Future Hold For WordPress Web Design?

Honestly? You. You are the future of web design on WordPress and in general. Each year, developers come up with easier tools for better website creation, making it possible for you to achieve quality designs on your own. Professional Web Designers, like myself, will eventually be edged out. Instead, businesses will begin relegating web design to their marketing departments (which they already do to an extent), and individuals will be building their own websites independently.

But I’m not sad about it, and here’s why. There will still be plenty for me to do as the world of web design expands. My company will evolve into more tech-oriented website maintenance tasks, high-level visual UI design projects, app development, software engineering, and more. In order to stay relevent, every business must be able to transition with the changing markets. We must always be looking to and preparing for the future. And it is a bright one.

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